Join us for four days of inspiration, learning and networking!
Sunday, May 19 • 11:15 - 12:30
Know your audience: how local media engage with their public

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These days, thanks to digital technologies and social media there are many more ways to communicate and engage with our audiences than for instance just a decade ago. And of course journalists may also still meet physically with their audiences, for which local media are specially well suited. And not only for that, as by virtue of being local those media have in all respects a much closer relationship with their public. In this session, we will hear about how different local and regional media are now engaging with their audiences: from asking your readers what topics to investigate, to collaborating with your audience to crowdsource local data, to running a media school for members of the public (who then may become contributors to your media outlet), to organising events and workshops.

avatar for Jose Miguel Calatayud

Jose Miguel Calatayud

Freelance journalist and writer
I am a freelance journalist and writer based in Berlin, focusing on feature writing and investigative journalism, mainly about Europe. I am now working on a series of articles on how corporations act very strategically to achieve political influence in the EU. And until mid-2024... Read More →

avatar for Sabrina Ebitsch

Sabrina Ebitsch

Projects Editor, Süddeutsche Zeitung
Sabrina Ebitsch manages data, storytelling and crowdsourcing projects at Süddeutsche Zeitung in Munich. Previously she worked in the online newsroom and as a freelancer for Die Zeit, SZ and others. Did her PhD in literature and went to journalism school in Munich.
avatar for Pierre Leibovici

Pierre Leibovici

Engagement Lead, Mediacités
Pierre manages engagement projects at Mediacités, a local investigative news organization based in Lille, Lyon, Nantes, and Toulouse. He works along with readers to get story tips, questions, and feedback to better serve their needs and improve the impact of Mediacités’ stories... Read More →
avatar for Lucas Batt

Lucas Batt

Coordinator, Reference, Arena for Journalism in Europe
I'm part of a small team coordinating Reference, an exciting new network for European independent media. My role focuses in particular on community building and facilitating knowledge exchange, with the aim of strengthening network connections and accelerating collective learning... Read More →

Sunday May 19, 2019 11:15 - 12:30 BST